In recent years, beer companies have increasingly aligned their marketing with progressive values, emphasizing inclusivity, diversity, and social responsibility. While this strategy has resonated with some consumers, it has also drawn criticism from those who see it as virtue signaling or a departure from core brand identities.
Stallone’s decision to reject Bud Light’s offer came with a striking statement: “I’m not saving your woke brand.” This powerful declaration highlights his stance against endorsing brands perceived as overly politicized or “woke.”
In today’s polarized social and political climate, “wokeness” in marketing has become a contentious issue. Some argue that brands should use their platforms to address societal issues, while others believe companies should focus on their products and avoid divisive debates.
GRANDMA’S LASAGNA
My German grandma first made this recipe for me. Been fixing it for years!
Pork Chops with Scalloped Potatoes
Potato Tower: how to make it for maximum production
Filling up 1 glass jar of this stuff is never enough! I usually like to do 5 at once!
No Bake Strawberry Dessert
I overheard my husband telling his friend he’s with me for my money – The lesson I taught him was harsh
Reasons to Add Mouthwash to Your Washing Machine: A Surprising Hack
Zesty Lemon Butter Chicken Tenders: A Citrusy Delight