Cosmetics giant CoverGirl, another major brand tied to Swift, also dropped her like a bad habit. “Taylor’s influence is undeniable,” a company insider revealed. “But after the endorsement, we had to reassess. We sell lipstick, not digital currency that smells like kale.”

Even Diet Coke, the soda that had been practically synonymous with Taylor’s concerts and tours, suddenly seemed too nervous to maintain the association. “We love Taylor, but this…crypto thing? Yeah, we’re going to pass,” a company spokesperson said while nervously eyeing the endorsement fallout.

It didn’t take long for the total damage to be tallied. Brand deal after brand deal evaporated, and when the dust finally settled, Taylor Swift had lost a jaw-dropping $125 million in endorsements.

The numbers are shocking, even for someone of Swift’s stature. But more shocking still is how fast it all unraveled. In a matter of days, she went from the pop star who could do no wrong to the cautionary tale of how even the most famous endorsements can go horribly, horribly wrong.