As the boycott gained traction, Primanti Bros.’ financial situation began to unravel faster than a poorly wrapped sandwich. The chain, which had long been a fixture of Pittsburgh’s culinary scene, suddenly found itself in the crosshairs of a politically charged boycott that showed no signs of slowing down.
By the end of the day, Primanti Bros. had reportedly lost close to $20 million in revenue, a staggering sum that no amount of extra fries could fix. The chain, which operates 43 locations nationwide, was hit hardest in its Pennsylvania locations, where loyal Trump supporters made up a significant portion of their customer base. One manager of a downtown Pittsburgh location described the scene as “eerily quiet,” noting that they hadn’t seen foot traffic this low since the great coleslaw shortage of 1985.
𝐖𝐎𝐔𝐋𝐃 𝐀𝐍𝐘𝐎𝐍𝐄 𝐇𝐄𝐑𝐄 𝐀𝐂𝐓𝐔𝐀𝐋𝐋𝐘 𝐄𝐀𝐓 𝐁𝐄𝐄𝐅 𝐒𝐓𝐄𝐖
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